Channel
Bridge

Automating Through-Channel Content Delivery For You & Your Partners

Why Was ChannelBridge Created?

ChannelBridge was created with one purpose in mind:

Make through-channel marketing easier for both vendors and partners, through automation.

Your partners and resellers are busy. Not only do they work with you, but on average resellers work with up to 20 other vendors as well, in addition to servicing their clients.  Updating content about your brand and products on their websites isn’t a priority.

When your through-partner representation becomes out of date, your brand and products will seem out of touch with the needs of technology purchase decision makers, costing you deals and harming your brand reputation across the market.

The reality is that through-partner marketing has never been as important as it is now.  According to data in the latest edition of the Salesforce State Of Sales report, 89% of organizations are embracing partner-led sales, which are driving an average of 70% of total vendor revenue.  Additionally, research coming from Canalys suggests that almost all pre-sale marketing moments for technology purchases are now happening through and with your partners making through-partner representation critical.

Automating delivery of your most current product and brand information to your partners’ websites is a powerful way to reach and influence technology purchase decision makers at a critical point of discovery, while also truly enabling your partners by relieving their workflows so they can stay focused on deal generation.

ChannelBridge does this automatically!

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Significantly reduce through-channel marketing workflows for you and your resellers through automation

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Effortlessly maintain current and accurate representation on reseller websites

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Influence technology purchase decision makers with messaging that you control

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Increase reseller activation

ChannelBridge Makes Staying Up To Date Easy

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Daily, automated updates guarantee distribution of your most current content

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Delivery is highly visible keeping you front and center on reseller websites

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Sponsor resellers to get preferential placements and increase your presence across your reseller network, automatically

Whether you partner with 100 or 100,000 resellers, ChannelBridge will automatically distribute your most current product and brand content to their websites.

ChannelBridge takes shape as a dynamic, highly-visible content feed that displays on reseller websites. Each feed is unique to each partner, based on their specific vendor portfolio and specific business objectives.

Sponsoring  your resellers unlocks preferential placements within content feeds and increases your total placement volume keeping you top of mind.

ChannelBridge is zero code for vendors.  Resellers activate through the intuitive ChannelBridge platform, which takes only minutes to complete.

Once a sponsored reseller activates, your most current content will automatically flow to their websites, eliminating up to 100% of the work associated with content distribution and deployment for both you and your resellers, costing you both less time and money.

Simply sponsor your resellers to use ChannelBridge.  It’s easy!

Vendors Already Indexed in ChannelBridge

 

Over three hundred vendors are already indexed in ChannelBridge, meaning their content is ready to automatically flow to reseller websites.  When you sponsor resellers we index the exact content publishing sources you want included.

The process is zero code and does not require an integration for vendors.

Reach out to get indexed.  It’s easy!

Why Channel Marketers Use ChannelBridge

 

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Exponentially Increase Reach With Technology Purchase Decision Makers - No Targeting Data Or Paid Media Required

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Enable Your Partners With Full Automation So They Can Stay Focused On Deal Generation

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Increase Organic Search Rank For Your Organization & Your Partners

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Stay In Control Of Your Messaging & Maintain Brand Compliance Across Your Partner Network

Channel Chatter

Three Ways To Power Up Your Channel

Three Ways To Power Up Your Channel

If you’re involved with channel sales and marketing, I think you’ll agree that we are firmly in the partner-led economy.  In fact, data provided in the latest State of Sales Report published by Salesforce demonstrates that 89% of IT vendors now consider their channel...

Get Started with ChannelBridge

Getting started is easy! We’ll get your content sources indexed in ChannelBridge. You simply let us know how many resellers you want to sponsor.  Ready to get started with ChannelBridge?