Channel Chatter

Tech marketing leadership – this one is for you! Being a co-founder of ChannelBridge, I talk with lots of partner and channel marketing leaders, and CMOs within the IT Channel.  Given what ChannelBridge is built to do, we always talk about their content distribution...

As you know, resellers play a crucial role in the IT channel by bridging the gap between vendors and end customers, driving vendor revenues to new heights.  Given the weight your resellers carry for your organization, it’s critically important to listen when your...

As a marketing and revenue leader in the IT Channel, you’ve likely invested significant time and resources into creating high-value content that aligns with product marketing, customer acquisition, retention, and increasing customer lifetime value (LTV). That’s great!...

In today’s digital landscape, where buyers increasingly take control of their own purchasing journey, the collaboration between your partner marketing and SEO teams has never been more critical. As an IT vendor, if you're not optimizing for both self-led discovery and...

The digital landscape is undergoing a significant transformation. With the impending obsolescence of cookies, we’re witnessing massive change in how marketers target audiences—especially in the realm of B2B tech purchasing. As cookies and traditional audience...

If you’re involved with channel sales and marketing, I think you’ll agree that we are firmly in the partner-led economy.  In fact, data provided in the latest State of Sales Report published by Salesforce demonstrates that 89% of IT vendors now consider their channel...